I Think This Little-Known Label Creates the Coolest Spring Dresses

As a fashion editor, every now and then you spot a dress that all of a sudden seems like it’s everywhere. Last summer it was Cult Gaia’s Serita Dress, which Rosie Huntington-Whiteley and Candice Swanepoel wore on repeat. Though, recently, it seems Tove’s Ceres Tie-Detail dress has taken over the top spot as the front-runner for It-dress of the season ahead.

Created in an array of shades and lengths, over the last few weeks we’ve spotted countless influencers rewearing their Tove dresses from last year. Cue the orange iteration of the brand’s best-selling Ceres, which Lucy Williams has worn, a yellow edition seen on Monikh Dale, a crisp white version sported by Babba C Rivera (among many, many others), and a versatile beige number on Bettina Looney.

Launched in 2019, it’s clear that Tove has captured the attention of the fashion set and we are hardly surprised. The brainchild of Topshop alumni Camille Perry and Holly Wright, the designers have an idea of what will resonate with customers. The brand’s modern, contemporary designs feel fresh yet approachable, with quality and craftsmanship to last for seasons to come.

Tove’s tie-detail dress is undoubtedly a winner for spring—just ask the influencers below. Keep scrolling to see how the style set are wearing Tove dresses, then shop your favourite.

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